I build websites, eCommerce platforms, custom WordPress solutions and web applications that solve real business problems.
From a high-converting business website to a custom WordPress plugin, WooCommerce integration, API connection or complex web application, I work across the full development stack to turn requirements into reliable, scalable solutions.
Available for freelance, agency partnerships and long-term development contracts
I don’t just build pages. I build the systems behind them.
Whether a project needs a custom WordPress plugin, complex WooCommerce functionality, an API integration, automated workflow or a completely custom application, I focus on understanding the business problem first and choosing the right technology to solve it.
Custom WordPress development beyond themes and page builders, including plugins, custom functionality, APIs, WooCommerce modifications, data processing and third-party integrations.
Front-end and back-end development for websites and web applications using technologies including JavaScript, React, Node.js, PHP, Python, .NET and SQL.
WooCommerce and custom eCommerce solutions covering checkout experiences, payment integrations, product systems, custom workflows, APIs and performance optimisation.
Using modern AI development tools and automation to accelerate development, improve workflows and build smarter digital products without sacrificing code quality or maintainability.
My work ranges from business websites and eCommerce stores to custom plugins, property platforms, integrations and internal business systems.
Custom themes, plugins, hooks, APIs and functionality for projects that cannot be solved with an off-the-shelf plugin.
Custom checkout experiences, product logic, payment gateways, integrations, subscriptions, order workflows and store optimisation.
Purpose-built plugins for business processes, integrations, automation, data management and functionality specific to your organisation.
Modern web applications combining responsive front ends with scalable APIs, databases and backend services.
Connecting websites and applications with CRMs, payment providers, external APIs, feeds, marketing platforms and business systems.
Interactive front-end interfaces and application experiences using modern JavaScript technologies.
Custom server-side functionality, WordPress development, APIs, data processing and business logic.
WooCommerce and custom commerce solutions designed around the actual purchasing and operational requirements of the business.
Using AI-assisted engineering and modern development workflows to prototype, develop, test and improve digital products faster.
Automating repetitive processes between websites, APIs, databases, forms, CRMs and other business systems.
Finding and fixing slow websites, broken functionality, plugin conflicts, database problems, API failures and difficult WordPress issues.
Website migrations, staging environments, hosting configuration, CDN integration, DNS, deployment and production troubleshooting.
Before moving into full-time web development and entrepreneurship, I worked in enterprise IT and business intelligence environments supporting large-scale systems and business operations.
That experience changed the way I approach development.
I don’t look at a website as an isolated collection of pages. I look at how it connects with the business around it: customers, sales, operations, data, reporting, automation and future growth.
Today, as Co-Founder of NoveltySol, I combine that technical and business experience to help companies build digital systems that are practical, maintainable and capable of growing with them.
BEYOND DEVELOPMENT
Good development is not just about writing code.
A technically perfect solution can still fail if it doesn’t make sense for the people using it or the business paying for it.
My background spans software development, enterprise IT, business intelligence, reporting, automation and entrepreneurship. That allows me to communicate with both technical and non-technical teams and translate business requirements into practical technical solutions.
When required, I can take ownership of the full technical journey, from understanding the problem and selecting the architecture to development, testing, deployment and ongoing improvement.
WORKING WITH ME
For projects where standard plugins, templates and off-the-shelf solutions are not enough.
Ongoing development, maintenance and technical support for businesses and agencies.
White-label and technical development support for agencies that need reliable additional development capacity.
For projects where something is broken, undocumented, complex or simply needs someone willing to figure it out.
Tell me what you’re trying to achieve.
It could be a WordPress website, custom plugin, WooCommerce store, API integration, React application, automation workflow or a technical problem that has been sitting unresolved.
I’ll look at the requirement, identify the practical approach and tell you what it will take to build it properly.
Tell us about your project, the problem you’re trying to solve and any existing website or system involved. Our team will review your requirements and come back with a practical recommendation, estimated timeline and next steps.
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