Case Study · 2025
Pear Telco needed a digital presence as forward-thinking as their service. We delivered a custom WordPress build with motion design, a story-driven structure, and a performance-first foundation.
Client
Pear Telco
Industry
Telecommunications
Scope
Design + Build
Platform
Custom WordPress
01 — Overview
A telco built around its customers.
Pear Telco is an Australian telecommunications provider offering business-grade internet, VoIP systems and mobile solutions. They needed a website that matched their reputation as a customer-focused, innovative and future-ready telco.
Their existing presence lacked visual impact and clear service architecture. Our goal was a modern, high-performance WordPress build that communicates trust and personality in a notoriously competitive market.
02 — My Role
End-to-end design & development.
UI / UX design direction
Custom WordPress theme development
Responsive layout implementation
Advanced animations & interactive elements
UI / UX design direction
Mobile-first experience
03 — Design Approach
Modern, friendly, and unapologetically Pear.
Clean, structured layouts
Improved readability and scannability across long-form pages.
Generous whitespace
Lets each service breathe and feel premium rather than busy.
Brand-focused color
Lime green deployed as a moment of energy, not a wall of noise.
Conversion-led sections
Every service block ends with a clear next step for the visitor.
Story-driven flow
Content unfolds in chapters, building trust before asking for action.
